Saturday, September 18, 2010

Will 2011 be the Year that Games Take Over the World?

The enormous size the game industry and the recent evolution of social games has made games and game mechanics ever more present in our daily lives.  In this environment, an enormous opportunity exists for individuals, companies, and government to harness the motivating power of game mechanics to increase internal productivity, to engage constituents more deeply, and to drive consumer behavior.

The following presentations from 2010 underline how game mechanics are appearing everywhere and what we have to look forward to.
  • Design Outside the Box (by Jesse Schell, DICE Summit February 18, 2010)
  • Gaming can make a better world (by Jane McGonigal, TED 2010, February 2010)
  • Building the game layer on top of the world (by Seth Priebatsch, TEDxBoston, July 2010)
Schell sees a world in which pervasive gaming and reward systems will permeate our lives.  McGonigal envisions a world where we harness the collaborative problem solving skills of gamers to solve some of the world most urgent problems.

Will 2011 be the looked back on as the year when the gamification of our world took a big leap forward?  A lot of people are trying to make that happen.