Tuesday, October 11, 2011

Enterprise Gamification Goes Mainstream

Gamification of the enterprise has officially gone mainstream with the October 10, 2011 coverage of the industry in the Wall Street Journal.  This spring Forbes Magazine featured an article on how enterprise application giant SAP is applying game thinking to their offerings in order to create a more engaging experience for their users.
SAP's Lead-in-One iPad App
Companies from IBM and Agilent to Goodrich and Deloitte Touche Tohmatsu are introducing game mechanics into the workplace to make everyday tasks like training, data entry, and brainstorming more fun.  Employees boost their egos by earning badges and engage in friendly competitions with their colleagues.  Companies can improve employee health and wellness and drive down healthcare costs by implementing fitness competitions or spur new product development with innovation tournaments.
With gamification buzzing every where you turn, analysts are predicting a big boom for the industry.  Here are some projections from the Wall Street Journal article:
"Tech-industry research firm Gartner estimates that by 2014, some 70% of large companies will use the techniques for at least one business process. Market researcher M2 Research estimates revenue from gamification software, consulting and marketing will reach $938 million by 2014 from less than $100 million this year."
That's a nearly one billion dollar market in three years.

Keep watching this space!

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